Even During a Pandemic, Law Firm Marketing Requires More Than a Virtual Handshake

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The COVID-19 pandemic is making it difficult for attorneys and clients to network face-to-face—and the same still applies to legal conferences. Panelists gathered Monday for the kickoff to the virtual 2020 LMA Tech Midwest Week, four days of legal marketing-themed programming that of course began with panel looking at the challenges the pandemic has posed to law outreach and business development efforts.