How Firms Bulked Up Their Digital Marketing Strategies During the Pandemic

social mediaSocial media icons displayed on an iPhone. Photo: Diego M. Radzinschi/ALM

Law firms leaned in hard on webinars, paid LinkedIn campaigns and podcasts, and overall content creation was through the roof during the pandemic in 2020, according to the annual Social Law Firm Index (SFLI) study by internet marketing consulting firm Good2BSocial. But signs don’t point to an outbreak in legal-themed TikTok videos just yet.